Founder and Creative Director

by Serena

Philia Flora was founded by Serena Byun in 2017 and is a floral design studio specializing in artful, sculptural florals for events, weddings, and brands. Serena, the founder and lead designer, views floral design as a form of visual storytelling, creating refined, unique installations that use natural elements to evoke emotion.

Serena also has over 10 years of experience in Interior Design within the hospitality industry and brings a distinctive perspective to floral design, blending spatial awareness with artful aesthetics. Her love for flowers is eternal and believes that flowers have the power to awaken feelings and heal emotions.